Strategic spaces. Trusted connections. Outcomes that matter.
We connect capital, institutions, and ideas to drive secure, values-based progress
Your Gateway to Sweden's Strategic Sectors
— Who we are —
Anday AB helps investors, innovators, and institutions access and navigate Sweden's strategic sectors — including dual-use technology, defence, and geopolitically sensitive innovation.
We specialize in building high-trust relationships and forums that align capital, policy, and purpose.
Founded by Anna Jäderström, a strategic advisor with deep networks across Sweden's political, defence, and industrial landscapes, we help organizations build the right relationships, navigate complex environments, and unlock meaningful opportunities.
Our core expertise:
- Strategic Networking: Building trust-based relationships and creating collaborative spaces that lead to real outcomes.
- Public Affairs Consulting: Navigating Sweden's political and regulatory environment with confidence and clarity.
- Opportunity Creation: Identifying untapped potential and connecting the right people at the right time.
- Leadership & Facilitation: Hosting and curating inclusive forums for thought leadership and strategic dialogue.
Work With Anday
Tailored engagements for leaders, investors, and institutions ready to work at the intersection of strategy, ethics, and global relevance.
Anday offers discreet, high-trust collaboration formats that help decision-makers navigate sensitive terrain and shape meaningful outcomes.
Whether you're investing in Sweden's defence-adjacent sectors, shaping policy in complex environments, or seeking ethical alignment across capital and innovation — we offer grounded support and visionary structure.
Strategic Advisory
Private 1:1 or small-group advisory for leaders and investors navigating geopolitical complexity, defence innovation, and values-based influence.
Examples of support:
• Second-opinion briefings
• Narrative and legitimacy strategy
• Policy landscape mapping
• Confidential dialogue partner
High-Trust Roundtables
Design and facilitation of closed-door, curated conversations that bring together diverse decision-makers across capital, defence, public affairs and ethics.
Examples of support:
• Format design + moderation
• Stakeholder briefing
• Outcome documentation and follow-up strategy
Narrative Consulting
Helping institutions and investors articulate purpose, legitimacy, and trust in a shifting global landscape.
Examples of support:
• Narrative architecture
• Message calibration for sensitive sectors
• Strategic storytelling and "soft power" positioning
For Investors & Capital Partners
Opening trusted pathways into Sweden's strategic heartland where innovation, security and values align. With deep understanding of Sweden's regulatory and political environment, Anday enables capital to move responsibly, strategically, and with lasting impact
Examples of support:
• Curated access to vetted dual-use and defence-adjacent deal flow
• Strategic insight into Sweden's political, regulatory, and export control frameworks
• Exclusive access to high-level forums with innovators and national stakeholders
• Risk-aware guidance on investments aligned with security and compliance standards
Our Core Services
Whether you're an investor, government agency, SME, or global firm, Anday offers tailored solutions to help you succeed in Sweden's strategic sectors.
Strategic
Networking & Stakeholder Engagement
We cultivate trust and engineer opportunities — from strategic investor entry
to long-term public–private collaboration
High-Level
Forum & Event Facilitation
From confidential roundtables to high-level summits, we facilitate the dialogue
that shapes strategic action.
Advisory
& Consulting Services
We deliver tailored strategies to help you enter, navigate, and grow within
Sweden's defence, political, and industrial environments.
At Anday, we believe that trust is not a byproduct — it's a strategic asset.
Our Strategic Focus & Impact
Strategic Initiatives
• Nordic–Baltic Sea Forum
Facilitating high-level, values-driven dialogue among Nordic and Baltic leaders—advancing regional cooperation on shared strategic and security challenges.
• Investor Access to the Swedish Defence Sector
Supporting international VCs and institutions in accessing Sweden's growing defence and dual-use innovation ecosystem—through credible, ethical, and sustainable pathways.
Past Engagements
These initiatives and strategic contributions have established Anday's voice across defence, policy, and capital networks — building trust between institutional actors and intuitive decision-makers.
• London Defence Conference 2025
Enabled Swedish SMEs to step onto the international stage — securing national sponsorship, facilitating investor–defence engagement, and bridging capital, policy, and purpose.
Thought Leadership
Published by the Royal Swedish Academy of War Sciences (KKrVA), this article confronts the strategic tensions between environmental ambition and national resilience, arguing that food security and agricultural capacity must be understood as core elements of European defence.
Read the full article: When Green Policy Meets Geopolitical Reality
https://kkrva.se/when-green-policy-meets-geopolitical-reality/
Published by the Royal Swedish Academy of War Sciences (KKrVA), this article explores the strategic role of historical memory in shaping European security narratives.
The piece highlights how clarity in historical storytelling becomes an instrument of leadership, moral authority, and alliance cohesion.
Read the full article: Memory as a compass: Memory as Compass: Historical Clarity in European Security Strategy
https://kkrva.se/memory-as-compass-historical-clarity-in-european-security-strategy/
Published by the Royal Swedish Academy of War Sciences (KKrVA), our recent reflection examines Europe's strategic autonomy and Sweden's role in democratic resilience and trust-based leadership.
Read the full article: Europe's Responsibility in an Age of Uncertainty
More perspectives on frequency-based leadership and cross-sector ethics coming soon.
Contact us
To explore an engagement or discuss how Anday can support your mission, please contact:
