Strategic spaces. Trusted connections. Outcomes that matter.
Trusted Strategic Advisory in Defence, Innovation, and Geopolitics
Turning Insight into Impact. Guiding Investors, Leaders, and Institutions in Sweden's Most Sensitive and Strategic Sectors
— Who we are —
Anday provides trusted, expert guidance to investors, innovators, and institutions navigating Sweden's strategic sectors, including dual-use technology, defence, and geopolitically sensitive innovation.
We build trusted relationships and forums to align capital, policy, and purpose.
Founded by Anna Jäderström, a recognized strategic advisor with decades of political, defence, and industrial experience, Anday provides confidential, high-trust guidance for leaders and investors navigating Sweden's dual-use, defence, and strategic innovation sectors.
Our core expertise:
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Strategic Networking: Building trust-based relationships and creating collaborative spaces that lead to real outcomes.
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Public Affairs Consulting: Navigating Sweden's political and regulatory environment with confidence and clarity.
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Opportunity Creation: Identifying untapped potential and connecting the right people at the right time.
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Leadership & Facilitation: Hosting and curating inclusive forums for thought leadership and strategic dialogue, while facilitating bridge-building between diverse sectors.
Contact us
Engage with Anday for Strategic Impact
Contact Anna Jäderström for confidential advisory, elite forum participation, or bespoke strategic support.
📞 +46 (0) 70 345 17 18
Work With Anday
Anday partners with leaders, investors, and institutions at the crossroads of strategy, ethics, and global relevance. We offer discreet, high-trust support that helps decision-makers navigate complexity, build legitimacy, and shape meaningful outcomes.
Strategic Advisory
1:1 or small-group advisory for leaders and investors facing geopolitical and defence-related decisions. Clear insights, confidential dialogue, and structured strategies when the stakes are high.
Examples of support:
- Independent second opinions on critical choices
- Legitimacy and narrative strategy
- Policy landscape mapping
- Trusted dialogue partner
High-Trust Roundtables
Closed-door, curated discussions that bring the right people together: across capital, defence, public affairs, and ethics. We design and moderate forums that build trust and move strategies forward.
Examples of support:
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Custom format design & moderation
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Stakeholder briefing and prep
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Documented insights & action plans
Narrative Consulting
Helping institutions and investors define their purpose, earn trust, and communicate with impact in sensitive sectors.
Examples of support:
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Narrative architecture & positioning
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Message calibration for regulated environments
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Strategic storytelling for influence & soft power
For Investors & Capital Partners
Anday opens trusted pathways into Sweden's defence-adjacent and strategic sectors. With deep insight into the political, regulatory, and security environment, we help capital partners invest responsibly and with impact.
Examples of support:
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Curated, vetted deal flow in dual-use & defence innovation
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Insight into regulatory & export control frameworks
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Access to top-level forums with innovators & policymakers
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Risk-aware, compliance-aligned guidance
Our Strategic Focus & Impact
Strategic Initiatives
• Investor Access to the Swedish Defence Sector
Supporting international VCs and institutions in accessing Sweden's growing defence and dual-use innovation ecosystem—through credible, ethical, and sustainable pathways.
• Gothia Defence Forum – Sweden's Premier Strategic Defence Platform
As a strategic meeting place, Gothia Defence Forum connects business leaders, investors, academia, and policymakers to strengthen Europe's security and innovation capacity. Through our annual conference in Gothenburg, we position the region as a leading hub for defence, logistics, and advanced technologies. By fostering collaboration, attracting talent and capital, and promoting cross-sector dialogue, we create long-term value for industry and society, helping to shape the next generation of defence and security solutions across Sweden and the Nordic region.
Learn more about Gothia Defence Forum 2026 https://www.gothiadefence.com
Past Engagements
These initiatives and strategic contributions have established Anday's voice across defence, policy, and capital networks — building trust between institutional actors and intuitive decision-makers.
• London Defence Conference 2025
Enabled Swedish SMEs to step onto the international stage — securing national sponsorship, facilitating investor–defence engagement, and bridging capital, policy, and purpose.
Thought Leadership
Anday contributes thought leadership through the Royal Swedish Academy of War Sciences, shaping debates on diplomacy, resilience, and strategic innovation.
Featured articles:
What is the UN's Purpose Today, and Who is Filling the Void?→ https://kkrva.se/what-is-the-uns-purpose-today-and-who-is-filling-the-void/
Neglecting the Big Picture: How the West's Focus on Crises Is Enabling a Reshape of the World → https://kkrva.se/neglecting-the-big-picture-how-the-wests-focus-on-crises-is-enabling-a-reshape-of-the-world/
The Strategic Necessity of Forgiveness in Global Diplomacy
Strategic Minerals & Strategic Memory: Can the Global North Compete Fairly? → https://kkrva.se/strategic-minerals-and-strategic-memory-can-the-global-north-compete-without-repeating-history/
When Green Policy Meets Geopolitical Reality
→ https://kkrva.se/when-green-policy-meets-geopolitical-reality/
Contact us
To explore an engagement or discuss how Anday can support your mission, please contact:
