Connecting defence, policy, and industry to turn complexity into strategy
Strategic Advisory in Defence, Innovation, and Geopolitics
Turning insight into impact. Guiding investors, leaders, and institutions in Sweden's most strategic sectors
— Who we are —
Anday provides strategic advisory to investors, innovators, and institutions operating within Sweden's defence, dual-use, and geopolitically significant sectors.
We work at the intersection of industry, policy, and capital identifying what needs to align for strategy to succeed, and connecting the stakeholders required to make it happen.
Founded by Anna Jäderström, a strategic advisor with experience across politics, defence, and industry, Anday delivers confidential, high-trust advisory in complex and sensitive environments.
Our core expertise:
Strategic Advisory & Systems Insight
Understanding how defence, policy, and industry intersect and identifying what needs to align for strategy to succeed.
Ecosystem Connectivity
Connecting stakeholders across government, industry, and investment to enable collaboration and long-term capability building.
Policy & Market Navigation
Providing clarity in complex political, regulatory, and institutional environments.
Contact
Engage with Anday for strategic dialogue and advisory
For confidential discussions or to explore a tailored advisory engagement, contact Anna Jäderström directly.
📞 +46 (0) 70 345 17 18
Work With Anday
Anday partners with leaders, investors, and institutions navigating complex strategic and geopolitical environments. We provide discreet, high-trust advisory that enables decision-makers to align perspectives, act with clarity, and shape meaningful outcomes.
Strategic Advisory
1:1 and small-group advisory for leaders and investors navigating geopolitical and defence-related decisions. We provide clarity, confidential dialogue, and structured strategic direction when the stakes are high.
Examples of support:
- Independent second opinions on critical decisions
- Legitimacy and narrative strategy
- Policy and stakeholder landscape mapping
- Trusted strategic dialogue partner
Ecosystem Engagement
We design and lead high-trust engagement across the defence ecosystem, bringing together key stakeholders across capital, industry, and policy. We design and lead forums that build trust, align perspectives, and move strategy forward.
Examples of support:
- Custom format design and moderation
- Stakeholder briefing and preparation
- Synthesis of insights and action-oriented outcomes
Strategic Narrative & Positioning
Supporting institutions and investors in defining positioning, building legitimacy, and communicating effectively in complex and sensitive sectors.
Examples of support:
- Narrative architecture and strategic positioning
- Message calibration for regulated environments
- Strategic communication for influence and long-term credibility
Investor & Capital Advisory
Anday provides trusted access to Sweden's defence-adjacent and strategically significant sectors. With deep insight into the political, regulatory, and security landscape, we support capital partners in making informed, responsible investment decisions.
Examples of support:
- Curated and vetted deal flow within dual-use and defence innovation
- Insight into regulatory and export control frameworks
- Access to high-level forums with innovators and policymakers
- Risk-aware, compliance-aligned strategic guidance
Our Focus & Impact
Key Initiatives
Gothia Defence Forum
An independent platform for continuous dialogue, collaboration, and insight across the defence ecosystem. Bringing together business, policymakers, investors, and academia, Gothia Defence Forum operates through curated events, strategic partnerships, and ongoing initiatives that contribute to shaping the future of defence, security, and innovation in Sweden and the Nordic region. Positioned to become a leading Nordic platform for defence dialogue and strategic collaboration.
→ Learn more about Gothia Defence Forum
Selected Engagements
Selected engagements reflecting Anday's work across defence, policy, and capital.
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London Defence Conference (2025–2026)
Supporting Swedish SME engagement and facilitating connections across investors, industry, and policy stakeholders.
Insights & Analysis
Anna Jäderström contributes analysis and perspective through the Royal Swedish Academy of War Sciences, focusing on geopolitics, diplomacy, and strategic development in a shifting global landscape.
Selected articles:
- What is the UN's Purpose Today, and Who is Filling the Void?
- Neglecting the Big Picture: How the West's Focus on Crises Is Enabling a Reshape of the World
- The Strategic Necessity of Forgiveness in Global Diplomacy
- Strategic Minerals & Strategic Memory: Can the Global North Compete Fairly?
- When Green Policy Meets Geopolitical Reality
→ Read more https://kkrva.se/forsvar-och-sakerhet
Contact:
For confidential discussions and strategic advisory, please contact: